Branding for for a new type of backpack
Clévany — the clever backpack
We developed the brand design for clévany, a backpack startup from Vienna. The convertible backpack can be transformed from backpack to trolley in seconds — and combines function with style. Our branding gets right to the point: urban clarity meets smart functionality. Fonts, colors and imagery give the product space and position the brand in a clear, high-quality and independent way.

Shop in Style
“Profitable investment in brand development”
I am really satisfied with the collaboration and recommend caboom to others. They took the time to understand my vision and translated my ideas into a mood board right from the first try. For the logo, they explored different directions and gave me several options to consider. After a series of refinements, she created the final logo that met my requirements perfectly. For a startup, the costs are not insignificant, but the prices are fair and I am convinced that it was a worthwhile investment in building my brand.
Clément Vanacker, founder of clévany


Clément's personal feedback
Discover more projects