Good product and nice service isn't enough anymore
This week we are having an initial meeting with a customer.
One of the first statements: “Somehow it just doesn't work like it used to. It can't go on like this. ”
And he is right about that.
It's nothing new: Times have changed.
It is no longer enough to sell a good product with great service...
- If this is not communicated to the outside world
- When marketing looks like it did 20 years ago
- When companies do not adapt to the needs of their target group
The demands placed on a functioning, popular brand have changed.
Of course, the base must be right. The product.
But...
- Does this also show your appearance to the outside world?
- Are you using the right channels to reach your target group?
- Do you regularly address the topics that concern your target group? (e.g. sustainability)
How do you see that? And what hurdles do you have to overcome in your business? 🚀
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